Self-relevancy
In describing her system for evaluating a Personal Semantic Network, Claudia Strauss notes that self-relevant associations are tied to the person’s self image (2005). In each case where the keywords appeared, self-relevancy is established. Consultant A provides an intrinsic motivation:
A38: There is absolutely nothing better than when you teach yourself something and then it actually works. And you, you, you just want to like explode because you’re so happy. Like, “Oh my God. I actually did it? No... It works?” Like when I put my site online and I saw it, it was this huge moment for me because... you know, it’s really out there. I’ve done it. I learned how to do it totally by myself and that is extremely rewarding. Those, those little moments all the time along the way, too, when you’re, you’re putting it together or you try something for the first time and it works. And you just can’t believe you did it. That’s exciting.
Consultant C provides an equally compelling, but extrinsic example: